
Jonathan Bowder
Director, The S.W.I.T.C.H. Lab
Coach for leaders · Team facilitator · Keynote speaker
Specialises in leadership development, strategy execution, and mindset optimisation for business and personal excellence.
A certified NLP trainer, Master Coach and Extraordinary Leader ™ Master Trainer, Jonathan has deep expertise in organisational change and culture change.

My Story
I have spent most of my working life helping organisations convert strategy into results.
The sectors move around, from life sciences to tech to financial services to consulting, but the problem doesn't. Setting direction is almost never what fails. It is strategy execution that fails, because the people asked to deliver it were told rather than sold.
My work is the correction to that. I run leadership development engagements that change what people are prepared to do when nobody is looking, and I measure whether it worked.
I was part of the leadership team at Rogen SI, a consultancy doing mindset work in business a long time before the phrase became fashionable. The results our clients got convinced me that weaving mindset and applied psychology into business engagements can often be useful.
I am one of a small number of UK Master Trainers for Zenger Folkman's Extraordinary Leader™ methodology, which means I work from a dataset of over a million leadership assessments rather than from opinion. I am also a certified NLP trainer and Master Coach, and I have spent years on organisational and cultural change, the slow and unglamorous kind that outlasts the away-day.
I am a neurodiverse leader owning a life that, more than once, has not gone to plan. According to my clients, that makes me more human and apparently more fun to work with!
Contact Jonathan
I'm always looking for new and exciting opportunities. Let's connect.